Case Study
From 150 Enquiries to $35K in Revenue: Mane Image’s First 60 Days With HTM
After struggling with inconsistent enquiries, we rebuilt the entire patient acquisition journey to attract patients who were actually ready to book
the results
“Working with Conor and the HTM team has been incredible. They understood our clinic, moved quickly and helped us generate real revenue within our first two months together.”
Leslie Robinson
Mane Image Hair Restoration
$35K+
Revenue generated within the first 2 months
150+
Hair restoration enquiries within the first 2 months
about
Mane Image Hair Restoration is an established hair restoration clinic serving patients across Chicago and Northwest Indiana.
The clinic had an experienced team, strong patient outcomes and a range of proven hair restoration solutions. The opportunity was to take that existing credibility and turn it into a more consistent digital patient acquisition system.
HTM was brought in to develop the strategy, creative and follow-up infrastructure required to generate new patient enquiries and convert that attention into booked consultations and revenue.
the challenge
A Strong Clinic Without a Predictable Digital Growth System
Mane Image had the experience and treatment capability patients were looking for, but it needed a more consistent way to reach those patients online.
The clinic’s expertise was not being fully communicated through its digital marketing. Prospective patients needed more than a generic advertisement or treatment promotion—they needed to understand their options, trust the clinic and feel confident taking the next step.
There also needed to be a clearer journey between someone submitting an enquiry and ultimately attending a consultation.
Key Challenges
No predictable flow of digital patient enquiries
The clinic’s experience was not being fully leveraged in its marketing
Messaging needed to connect with patients earlier in their research
No clear journey from advertisement to consultation
Prospective patients required education and follow-up before moving forward
Marketing performance needed to be measured against revenue, not just lead volume
OUR STRATEGY
TURNING DIGITAL ATTENTION INTO PATIENT REVENUE
1
Patient-Led Messaging
Built campaigns around the questions, concerns and motivations patients already had when researching hair restoration. Rather than focusing only on procedures, the messaging spoke to the patient’s current situation and helped them understand what their next step should be.
2
Platform-Native Creative
Developed shorter, more engaging creative designed specifically for platforms such as Facebook and Instagram. The goal was to capture attention quickly while giving prospective patients enough context to become interested in learning more.
3
Clear Patient Journey
Created a more structured path from the initial advertisement through to the enquiry and consultation process. Each stage was designed to build trust, reduce uncertainty and make the next step clear.
4
Lead Qualification
Introduced questions and processes that gave the team greater context around each prospective patient’s hair loss, treatment interests and readiness to move forward.
5
Fast Follow-Up and Appointment Setting
Implemented a structured follow-up process to contact new enquiries quickly, answer initial questions and guide suitable patients towards a consultation.
6
Revenue-Focused Optimisation
Campaign decisions were made based on the quality of the enquiries, consultation outcomes and revenue generated—not simply the lowest possible cost per lead.
the outcome
150 Enquiries. $35,000 in Revenue. Two Months.
Within the first two months, HTM generated more than 150 hair restoration enquiries for Mane Image.
Those enquiries contributed to $35,000 in new revenue, giving the clinic an early return from its digital patient acquisition system.
More importantly, Mane Image now had a repeatable foundation for attracting prospective patients, educating them and moving them towards a consultation.
The focus was never simply to generate more leads. It was to build a system capable of turning digital attention into real patient revenue.
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